The “average” Blaze fan is hugely loyal and takes in 87% of up to 32 home League, cup and play-off fixtures with an away travelling support of 12%.

Coventry Blaze fans are fiercely loyal and follow their team passionately, cramming in ice hockey every Saturday and Sunday from August to the end of March, including some midweek games too! With 56 league games and up to a further 15 competition fixtures their dedication to the team is unquestionable.



Home crowds have increased consistently since the relocation from Solihull to Coventry in 2001 and feature a growing number of families with young children and adult groups too.

85% of Blaze fans come from CV postcoded areas including Rugby, Warwick, Kenilworth and Leamington with a growing number from Birmingham and Leicestershire regions.



The match night atmosphere at the Skydome is unrivalled, with music, crowd interaction, prizes, competitions and of course the ice hockey – an all round excellent night out.

Blaze core fans: 18-65 years
Average age: 32 years, 2 Children aged under 20
Male: 52%
Female: 48%

Household income: £57,000
Semi-Detached property owner
ONE household car
ONE holiday per annum (Europe)

85%: within CV postcode
9%: B (Birmingham)
4%: LE (Leics)
Remaining: Within one hour drive time or away fans

Contact us

If you are interested in finding out more, please email us: - or give us a call: 02477 719919.